Prerequisites: MARK 460.
This course develops an understanding of how consumers behave before, during, and after the consumption process by exploring both the micro-level mental processes that impact consumer decision-making as well as the macro- level cultural and social influences on consumer behavior.
Outcomes: Students apply course concepts and theories to develop a consumer analysis and marketing strategies for a firm or non-profit organization.
This course develops an understanding of how consumers behave before, during, and after the consumption process by exploring both the micro-level mental processes that impact consumer decision-making as well as the macro- level cultural and social influences on consumer behavior.
Outcomes: Students apply course concepts and theories to develop a consumer analysis and marketing strategies for a firm or non-profit organization.