The course shows students how to use marketing to address the complexities of sustainability including: climate change, poverty, food shortages, oil depletion and species extinction. Design-for-environment, full-cost pricing, greening the channels of distribution and life-cycle impact are some of the concepts covered in this course.
Prerequisites: MARK 201 and Junior Standing.
Outcomes: Provide students with the knowledge and skills needed to develop marketing products that contribute to environmental sustainability.
Prerequisites: MARK 201 and Junior Standing.
Outcomes: Provide students with the knowledge and skills needed to develop marketing products that contribute to environmental sustainability.