Prerequisites: Sophomore Standing, minimum grade of "C-" in ENTR 201 or MARK 201.
This course will explore the whole marketing concept, starting with understanding the customer and how the customer changes over the product lifecycle. The course will then explore common marketing channels and sales methods entrepreneurs use and debate their effectiveness at each stage of business.
Outcomes: Demonstrate an understanding of marketing of entrepreneurial ventures, the various channels and tactics entrepreneurs use to attract customers and changes over time, and product lifecycle management and customer engagement.
This course will explore the whole marketing concept, starting with understanding the customer and how the customer changes over the product lifecycle. The course will then explore common marketing channels and sales methods entrepreneurs use and debate their effectiveness at each stage of business.
Outcomes: Demonstrate an understanding of marketing of entrepreneurial ventures, the various channels and tactics entrepreneurs use to attract customers and changes over time, and product lifecycle management and customer engagement.