Special Topics
Session
Regular Academic Session
Class Number
6082
Career
Graduate Business
Units
3 units
Grading
Graded
Topic
Digital Analytics
Description
Prerequisite: MARK 460.

Scheduled classes are offered on an ad hoc basis. Specific titles, prerequisites and content will vary.

Outcomes: Students will be able to demonstrate understanding of specialized topics not otherwise covered by department regular course offerings
Enrollment Requirements
Pre-Requisite: MARK 460 or equivalent. Restricted to Graduate Business students.
Class Notes
Synchronous Class Meeting: Instruction will be delivered online synchronously following the days/times indicated on the schedule. This course is centered around decision-making based on data gathered from users¿ interactions with digital channels such as websites, online search (organic and paid), display media, social media, email, and mobile. Students will learn how to define objectives, collect, and analyze data, and recommend useful insights for more effective marketing strategies.
Class Actions
Class Details
Instructor(s)
Shabnam Azimi
Meets
We 6:00PM - 9:00PM
Dates
02/13/2025 - 05/03/2025
Room
Online
Instruction Mode
Online
Campus
Online Campus
Location
Online Campus
Components
Lecture Required
Class Availability
Status
Open
Seats Taken
18
Seats Open
22
Class Capacity
40
Wait List Total
0
Wait List Capacity
5