Special Topics
Prerequisite: MARK 460.
Scheduled classes are offered on an ad hoc basis. Specific titles, prerequisites and content will vary.
Outcomes: Students will be able to demonstrate understanding of specialized topics not otherwise covered by department regular course offerings
Prerequisite: MARK 460.
Scheduled classes are offered on an ad hoc basis. Specific titles, prerequisites and content will vary.
Outcomes: Students will be able to demonstrate understanding of specialized topics not otherwise covered by department regular course offerings
Pre-Requisite: MARK 460 or equivalent. Restricted to Graduate Business students.
Synchronous Class Meeting: Instruction will be delivered online synchronously following the days/times indicated on the schedule.
This course is centered around decision-making based on data gathered from users¿ interactions with digital channels such as websites, online search (organic and paid), display media, social media, email, and mobile. Students will learn how to define objectives, collect, and analyze data, and recommend useful insights for more effective marketing strategies.
Class Details
Class Availability