Students will learn to monitor trends and shifts in the socio-cultural
landscape, identify relevant market information, gather consumer
research and translate into actionable strategies through storytelling.
Prerequisites: MARK 460 or equivalent. Enrollment limited to MBA Students.
Outcomes: Understand research process & approaches. Collect, analyze & glean insights from data; Apply & translate insights into compelling stories for actionable business outcomes & social impact.
landscape, identify relevant market information, gather consumer
research and translate into actionable strategies through storytelling.
Prerequisites: MARK 460 or equivalent. Enrollment limited to MBA Students.
Outcomes: Understand research process & approaches. Collect, analyze & glean insights from data; Apply & translate insights into compelling stories for actionable business outcomes & social impact.