Research, Insights and Storytelling
Session
Regular Academic Session
Class Number
4491
Career
Graduate Business
Units
3 units
Grading
Graded
Description
Students will learn to monitor trends and shifts in the socio-cultural
landscape, identify relevant market information, gather consumer
research and translate into actionable strategies through storytelling.

Prerequisites: MARK 460 or equivalent. Enrollment limited to MBA Students.

Outcomes: Understand research process & approaches. Collect, analyze & glean insights from data; Apply & translate insights into compelling stories for actionable business outcomes & social impact.
Enrollment Requirements
Pre-Requisite: MARK 460 or equivalent. Restricted to Graduate Business students.
Class Actions
Class Details
Instructor(s)
Arilova Randrianasolo
Meets
Th 6:00PM - 9:00PM
Dates
02/13/2025 - 05/03/2025
Room
Schreiber Center - Room 406
Instruction Mode
In person
Campus
Water Tower Campus
Location
Water Tower Campus
Components
Lecture Required
Class Availability
Status
Open
Seats Taken
20
Seats Open
10
Class Capacity
30
Wait List Total
0
Wait List Capacity
5