MARK 461 - 101

Research Methods in Marketing
Session
Regular Academic Session
Class Number
3811
Career
Graduate Business
Units
3 units
Grading
Graded
Description
This course develops an understanding of the marketing research process and the role of survey research in it.

Prerequisite: MARK 460.

Outcomes: Students formulate research problems and a design research study, including the development of a questionnaire, selection of an appropriate sample and data analysis.
Enrollment Requirements
Pre-Requisite: MARK 460 or equivalent. Restricted to Graduate Business students.
Class Actions
Class Details
Instructor(s)
Shabnam Azimi
Meets
Mo 6:00PM - 9:00PM
Dates
02/13/2025 - 05/03/2025
Room
Schreiber Center - Room 525
Instruction Mode
In person
Campus
Water Tower Campus
Location
Water Tower Campus
Components
Lecture Required
Class Availability
Status
Open
Seats Taken
14
Seats Open
26
Class Capacity
40
Wait List Total
0
Wait List Capacity
5