This capstone course develops an understanding of all marketing decisions involved in planning marketing strategies.
Prerequisites: Senior standing, minimum grade of "C-" in MARK 310, (FINC 301 or FINC 334 or FINC 334H), (SCMG 332 or SCMG 332H or SCMG 232 or SCMG 232H), and prior or concurrent enrollment in MARK 311.
Outcomes: Students develop a comprehensive marketing plan by applying skills in financial analysis, competitive scanning, and appropriate marketing strategies.
Prerequisites: Senior standing, minimum grade of "C-" in MARK 310, (FINC 301 or FINC 334 or FINC 334H), (SCMG 332 or SCMG 332H or SCMG 232 or SCMG 232H), and prior or concurrent enrollment in MARK 311.
Outcomes: Students develop a comprehensive marketing plan by applying skills in financial analysis, competitive scanning, and appropriate marketing strategies.