This course introduces students to the creative process and idea generating techniques. Students explore what constitutes strong advertising concepts through exposure to award-winning ads and work in teams to create ads for assigned products.
Prerequisites: COMM 211.
Outcomes: The emphasis is on conceptual development with students expected to express their ideas in rough rather than tightly finished layouts; The course focuses on print advertising but also provides opportunities to work across various other media.
Prerequisites: COMM 211.
Outcomes: The emphasis is on conceptual development with students expected to express their ideas in rough rather than tightly finished layouts; The course focuses on print advertising but also provides opportunities to work across various other media.