Prerequisites: Junior Standing, minimum grade of "C-" in ENTR 201 or ENTR 310.
Students will understand how to build a product/service that is attractive to customers yet differentiates it from its competitors. The students will learn how to grow the venture using sales and marketing channels, strong team building, and the financial implications of their decisions.
Outcomes: Demonstrate understanding of the importance of core business operational areas, how to launch and grow a new venture, and problem¿solving and critical thinking skills through case analysis, experiential activities, and team¿based project work.
Students will understand how to build a product/service that is attractive to customers yet differentiates it from its competitors. The students will learn how to grow the venture using sales and marketing channels, strong team building, and the financial implications of their decisions.
Outcomes: Demonstrate understanding of the importance of core business operational areas, how to launch and grow a new venture, and problem¿solving and critical thinking skills through case analysis, experiential activities, and team¿based project work.