To achieve maximum effectiveness, communication programs must be strategic. This course explores the four pillars of campaign development - research, planning, implementation and evaluation. Course material is amplified through study of strategic communication cases as well as development of a model client campaign.
Enrollment restricted to students in the GSCM-MS Program.
At the end of the course, students are expected to understand appropriate research methodologies for campaign use; be familiar with planning and implementation variables including budget, tactics and timelines; and be able to measure campaign results and link them to business goals.
Enrollment restricted to students in the GSCM-MS Program.
At the end of the course, students are expected to understand appropriate research methodologies for campaign use; be familiar with planning and implementation variables including budget, tactics and timelines; and be able to measure campaign results and link them to business goals.