Branding and Positioning
Examines the theory and practice of branding, target segmentation, and how the digital space and the rapid rise of consumer-generated content have impacted brand management. The course explores each stage of the communication planning process and introduces students to the way audience research, and the competitive sets are used to develop brand positions and benefits.
Prerequisites: COMM 210 or COMM 211
Examines the theory and practice of branding, target segmentation, and how the digital space and the rapid rise of consumer-generated content have impacted brand management. The course explores each stage of the communication planning process and introduces students to the way audience research, and the competitive sets are used to develop brand positions and benefits.
Prerequisites: COMM 210 or COMM 211
Restricted to students in the School of Continuing & Professional Studies.
Prerequisite: COMM 210 or 211
Asynchronous Class Meeting: All instruction for this section will be delivered online asynchronously.
COMM 290-700N is a directed study section restricted to SCPS students.
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