Prerequisites: COMM 100 and (COMM 210 or COMM 211); Graduate students majoring in Digital Media & Storytelling are also eligible to enroll.
This course is for AD/PR majors who want to understand the creative and design discipline of the fields. Students will learn the fundamentals of print-based messages used in advertising and public relations. Students will employ various design programs applied in today's industry to develop visual communications projects, which will culminate in a final portfolio.
Outcomes: Students will learn and become competent in the following:
- Current design programs including InDesign and Photoshop.
- Basic design principles, such as color, space, and typography.
- Common formats for designing integrated marketing communication print materials.
This course is for AD/PR majors who want to understand the creative and design discipline of the fields. Students will learn the fundamentals of print-based messages used in advertising and public relations. Students will employ various design programs applied in today's industry to develop visual communications projects, which will culminate in a final portfolio.
Outcomes: Students will learn and become competent in the following:
- Current design programs including InDesign and Photoshop.
- Basic design principles, such as color, space, and typography.
- Common formats for designing integrated marketing communication print materials.